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Starts as a shirt, Turns into a tote.
Innovation in The Fashion Industry

SMARA (means "Remembering" from Sanskrit) is a clothing-line that focuses on creating Multifunctional & Eco-friendly products.

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The focus of the SMARA Brand is to increase the awareness to our society by using a design concept inspired by flood disasters that often occur, especially in the capital city of Jakarta, which is caused by human error or human negligence.

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The goal of SMARA's products is to make people aware about the importance of protecting our environment and reducing plastic usage in order to create a healthier earth until a new generation grows.